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Orgachim
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Home & Interior Design
Orgachim’s Virtual Painter: Interactive Interior Paint Experience
Orgachim is one of the largest chemical companies in Southeast Europe, with more than a century of expertise in specialty chemicals and coatings. The company wanted to make its interior paint collections more accessible and engaging for both homeowners and interior designers. Our task was to design and develop an interactive web experience that showcased Orgachim’s full color range, allowing users to explore shades, experiment with combinations, and visualize results before making a choice.
More Than a Product Showcase
We created an interactive web application that enables homeowners and interior designers to upload photos of their interiors and virtually apply Orgachim’s paint colors. With the complete spectrum of shades available, users can easily experiment and refine their color selections before purchase.
Built to drive engagement as well as discovery, the application includes integrated social features that allow users to share their painted rooms directly on social media, increasing visibility and traffic to the brand’s website.
ThinkWeb are the perfect business partner. Innovative team able to satisfy even the most sophisticated customer needs. I hope we will work again and again and again!
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Realistic Virtual Painting
Using advanced image-processing algorithms, the system preserves the original lighting, highlights, and shadows in each scene, producing highly realistic visualizations. This level of accuracy helps users see how a color behaves in real conditions, turning digital exploration into a practical design tool.
